Health and Sport Technologies is an international company comprised of leading, progressive experts in the sporting arena as well as highly experienced consultants in technology. Their combined knowledge and experience, has produced a world class product evolving coaching ability and athlete performance.

  • Peter Larkin Director and CEO

    Peter Larkin is a seasoned entrepreneur and an accomplished sales executive, who first broke into the sports industry in 2006 with his first company, and has worked with leaders in the business world. Returning to college in 2009 to study sports psychology, he enhanced his understanding of the mind and this assisted him with his own personal research to gain a greater understanding of customer requirements in the sporting world. This guided him to establishing Health and Sport Technologies Ltd in 2009. Peter specialises in developing and building niche markets and brings his expertise to the table in guiding Health and Sport Technologies to becoming the market leader in sports monitoring and analysis. You can reach him at and follow us at @metrifit

  • Ann Bruen CTO

    Ann has over 20 years experience in the IT industry. She holds a B.A. degree in Mathematics and History from UCD and HDip in Education as well as certificates in computer programming and system analysis. She started her career with EDS Ireland where she spent over 8 years working on numerous IT projects throughout Europe and gained experience in all aspects of the project lifecycle. She joined Health and Sport Technologies after spending over 12 years with Norkom Technologies with whom she was employed with since initial startup. Ann has particular interest in data analytics and gained valuable experience in the area of predictive analysis through her work with Norkom. She provides project management expertise and consultancy service for the implementation of our products. Ann has a keen interest in all sports and plays competitive badminton. You can reach her at and follow us at @metrifit

  • Bill Besselman Chief Strategy Advisor

    We are delighted to announce that Bill has joined Metrifit as our Chief Strategy Advisor. In his previous role in Under Armour, Bill managed all aspects of Under Armour’s digital strategy development, including integration of MapMyFitness, MyFitness Pal and Endomondo into the Under Armour Business. Bill was responsible for identifying, gathering and driving strategic initiatives and the voice of the customer across UAs innovation product, marketing and channel teams. Bill is a graduate of Carnegie Mellon University, where he earned a Bachelor of Science in Physics and Economics. He later graduated from the Wharton Business School with his MBA. You can reach him at

  • Mary Glynn Chief Operating Officer NY (COO)

    Mary started her career in the entertainment industry working for Brooklyn Cable News, HBO, Classic Sports Network and CBC and was an Associate Producer for CBC’s “Fashion File. Mary transitioned into the Sports industry with Sport Tracker and went on to form Golf for Life. Golf for Life submitted various proposals to The City of New York to operate city golf courses and concessions.
    In 2010 Mary joined TLM Group as Vice President of Business Development. At TLM Group, Mary developed and executed marketing and sales plans to improve overall growth and awareness of the firm. Mary is a professional member of CREWNY (Commercial Real Estate Women), IFMA (International Facility Management Association), the 7×24 Exchange, the Irish American Builders Society, and WISE (Women in Sports and Events).
    Mary volunteers for various charitable organizations including fundraising for St. Francis de Sales, NSASA (Nassau Suffolk Autism Society of America), IFMA Cares, and Equality Charter School.
    She is on the advisory board for the Paul Chester Children’s Hope Foundation and a board member for Rewired for Autism.
    Mary is an accomplished Irish dancer at the Nationals level and has competed across the USA. She is also interested in golf, volleyball and photography.
    Mary Glynn has an A.A.S. from SUNY Fashion Institute of Technology, and a B.A. from CUNY at Brooklyn College. Mary can be contacted at

  • Michael FeeneyChairman Health and Sport Technologies Ltd

    Mike is a former Executive Director with Enterprise Ireland where he held responsibility for Global Market Development. His career to date has offered him a unique insight into the growth and expansion and of leading companies across all sectors including: engineering, clean-tech, food, software and services. He was involved in numerous trade missions for Irish business to Europe, the Middle East and the US and was a member of a number of Government taskforces including Green Enterprise 2009.
    He played a key role in Enterprise Ireland’s Structural Change Programme which succeeded in integrating staff from different legacy state agencies into a cohesive high performance organisation.



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